Law firm marketing: strategy led or tactics based?
Every time I am asked for guidance on law firm marketing, the questions are the same. It’s the usual suspects:
- How can I generate more leads from my website?
- How do I show up higher on Google?
- Is there a way to reach more people on Facebook?
- Will using Linkedin in my marketing help me?
My responses to these types of question are always the same: “Why do you want to do that?”
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