In previous articles I took a look at the use of social media for small firms and advice on its use from the regulators. So, why focus in on Facebook marketing for law firms in particular? The answer is simple: for most small, high street practices, Facebook is almost certainly the most important platform.
If you work in this type of legal practice, your client base is likely to be made up of private individuals and local businesses. At the last count, of the 65 million people in the UK, 32 million are Facebook users. That means almost half of your existing and potential clients are hooked up to the same system.
So, how can you go about reaching them? Let’s take a look at a few of the key points.
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